Big News for the Dundee Farmers Market!

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For those who have been following along with the Heart of Dundee or the Dundee Farmers Market, it should be pretty clear that we have been putting a concentrated effort toward market improvements for the coming year.

Our goal for the 2016 market season is to increase the value of the market – for vendors and shoppers – through a strong community-centered approach.  The new market will enrich the downtown experience and connect members of our community with each other.  We believe that as you get to know your grower, your food producer, your craftsman, your local business owner, you will develop and new and lasting connection to your place – the Heart of Dundee.

About a month ago, we asked you to share your thoughts, via survey, about the market and how to make it better.  We talked to vendors and to shoppers to hear their opinions.  We are so pleased to have received so much feedback from our community about the market. We listened and have decided to try out some changes.


Feedback: “Market time is not convenient for me.”

In years past, the market was open from 8:00 a.m. to 1:00 p.m. on Saturdays. We heard from many vendors and from shoppers that Saturday morning is not the best time for them.

>> News: Market is now on Sunday 10:00-3:00

We believe that the new day/time will allow us to increase participation in the market – vendors and shoppers. Here are some of the driving factors behind this change:

  • Farmers often pick their produce and get everything ready in the morning.  Doing this and setting up in time for an 8a.m. opening, is very hard.
  • For families, Saturday morning is for kids’ activities (like soccer) and running errands.
  • As we try to add new vendors, we have found that many are already going to markets on Saturday and so a Sunday market will bring new opportunities.

Feedback: “Market is not noticeable in its current location.  I drive right by it.”

Since it began, our market has been located in the municipal parking lot by Devine Delights, Commander Cal’s, and Advanced Eye Care. We heard from many people that due to the surroundings, the market is often overlooked.

>> News: Market in now located in the triangle (Riley & Park Place)

As we work to increase awareness of the market, we believe that a more central location will be better. Our reasoning:

  • Market will be more visible to passers-by and they will have greater opportunity to pull in and shop.
  • As a DDA project, we want to the market to have a greater connection with the downtown and with our businesses.  We believe that there will be a great deal of synergy between the businesses and the market if they are located closer together.

Feedback: “I always forget about Market. More advertising/reminders would help.” and “I wish there was more information/support available.”

Both vendors and shoppers want to see more promotions for the market.  Vendors want to draw in more shoppers and shoppers want to be reminded that the market is happening. This kind of information sharing and advertising requires a constant effort, on top of regular market duties, to ensure success.

>> News: Market Manager is now a paid position, accountable to the Farmers Market Committee

The DDA and the Farmers Market Committee have agreed to a set of goals for the 2016 market season.  We believe that having a skill and dedicated person to be the administrator of the market, is a required step in meeting these goals.  He or she will be able to focus on promotions, as described above, and many other tasks requires for a successful market. A stipend will be provided to the person selected to act as manager. The job description is available for reference.

Many markets start out with a volunteer market manager. In the long-run, however, paying a manager a fair salary is the best way to maintain a manager’s enthusiasm level and their ability to devote the hours necessary to nurture a successful farmers market. (reference)


These, and many smaller changes were carefully decided upon to help strengthen the market and improve it for you.  We will carefully monitor the impact of these changes to ensure we are moving in the right direction.  We encourage you to share your thoughts and to contribute in anyway you can.

As we approach the start of the market season, there are a lot of things to get squared away.  We need your help to make our new market a success.

Here the top 6 things you can do to contribute to the market:

  1. If you are a vendor or know of any vendors who might be interested in our market, fill out an application.
  2. Come out to the market! Give it a try!  Opening day is May 15.
  3. Follow the Farmers Market Facebook page to stay up to date on events and such.
  4. Share, share, share!! Help spread the word by sharing our posts and events.
  5. Volunteer! There are always things you can do to help.
  6. Tell what you think. Always. This community market is for you.

Update: Never miss another market.  If you would like reminders of upcoming market days and events, subscribe to our events on Facebook. Just go to the market event page and click “Subscribe.”

Are you our next market manager?

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The Dundee DDA and the Farmers Market Committee are looking for an dynamic, community-minded person to lead our effort to refresh the farmers market.

The market manager is a part time position (~14 hrs/week) with primary responsibility of conducting the day to day operation of the farmers market. This includes on­site presence at the market during all market hours, vendor support and recruiting, event planning, and promotions.  The application period is now through 4/18/2016 so if you are interested, don’t delay. The new market manager will start immediately – the market season is almost here!

If the following statements describe you, you may be the ideal candidate:

  • I love my community and want to find ways to make it stronger.
  • I am passionate about farmers markets, agriculture, and locally-made products.
  • I love to use my creativity and ideas to bring people together.
  • I have a diverse network of friends and acquaintances in and around our community.
  • I believe in trying new things and learning from experiences – it is the best way to improve and grow.

Want to know more? Read the full job description.

Apply here!!

Direct any questions to: heart.of.dundee@gmail.com

Dundee Farmers Market Is Looking for New Vendors & More Shoppers

Ideas and opinions have been collected from market shoppers and vendors (past, current, and prospective) through a community survey and in person conversations.  We learned so much about what you want to see and are planning on making some changes!

As part of our effort to refresh the market this year, we are working hard to add more vendors of all types… farmers, greenhouses, home growers, bakers, artisans, etc.  We would love to have some of our former vendors return as well as see some new faces.  This year is all about connecting people in the community with each other – get to know your farmer, baker, maker, crafter!  

If you or anyone you know would is interested in becoming a vendor for the Dundee Farmers Market, find out about Becoming a Vendor.  We welcome vendors for a whole season or individual days – we will work with you to come up with the best options.  And please, help us spread the word.

With your help, we can increase value of the market for everyone!  Opening day for the market is May 14th Sunday, May 15th and we’d love to see you there.

(Read about the new market day/time and other changes.)

Help Us Improve the Farmer’s Market

The Dundee Farmers Market Committee and the DDA (Downtown Development Authority) are working together to refresh our market and we need YOUR help! We want to see a market that is lively and that attracts shoppers and vendors to our beautiful downtown. We’ll be making some changes for the upcoming season and want to hear from you what will provide the most value – as a shopper or as a vendor.  Please select the most appropriate survey below.

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Wonderful farm fresh vegetables, eggs, and jams!

Shopper:
If you are a resident, a shopper, or interested in visiting the market, please use this short, 10 question survey.

Vendor:
If you are a current, past, or possible future vendor at the market, please use this short, 10 question survey.

PLEASE NOTE: The surveys are now closed.  If you have ideas or thoughts about the market that you would like to share with us, please send an email to us at heart.of.dundee@gmail.com

And please spread the word by sharing this post!